You can also rack up Google Play credits pretty easily with the Google Opinion Rewards app on Android, which I've used for plenty of purchases in the past-even though I rarely watch movies on Google Play itself. Consumers know where to go.”īelow, the iTunes Top 10 of 2015: the most downloaded films overall, the most downloaded independent films and documentaries, the most downloaded films that debuted at film festivals in 2015, and finally, the year’s “editorial picks”-as good a place as any to start catching up on the best films of the year.Google is more flexible with its deals, occasionally offering coupons or Google Play credits through its Chromebook Perks page, the Benefits tab of the Google One app, the Offers tab in the Google Home app, and in the Google Play Store itself. “ really have curated a great area of the store with respect to indies and documentaries. “I don’t think it’s a surprise, when you look at the total revenue of a doc or indie title, a significant portion is coming from the iTunes platform,” says Davidson, who adds that Cartel Land made $1.3 million on cable and digital, nearly double its theatrical gross. that a platform like iTunes sees it as a value add to their overall catalog and something they want to editorialize and merchandise to their consumers.” It’s super-important to pick up titles that have something unique.
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for film and TV at the Orchard, the company that distributed Cartel Land.
“You could buy a horror title and put it on a digital platform three years ago and probably do O.K.,” says Paul Davidson, the senior V.P. “Part of it was getting people aware that these things existed, and as they become aware, they start flipping through and seeing stuff that’s there-most people are just amazed.” “We just decided very early on that we were going to promote and highlight indie films and documentaries at the same levels we were doing that with Hollywood films,” Cue explains. “Just including indies as part of the conversation alongside major films that most people may not have heard of before makes so much difference,” says Rebecca Sosa of A24, the distributor of Amy and Ex Machina.Īpple wasn’t just making the films available, but promoting them heavily, featuring indies and docs in the “New and Noteworthy” section on the landing page and establishing rigorously curated categories where audiences knew they could find something great. The ability to watch small independent films from the comfort of your home is one of the many great things the Internet has brought us, but the iTunes Movies Store, with its consistent highlighting of indie films right there on the homepage, has brought more visibility to smaller projects than perhaps any other outlet. Or the top documentaries list, where the gritty exploration of the drug war Cartel Land tops the chart, just above the Amy Winehouse doc, Amy.
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On the iTunes Movie Charts, it was a big year for some of the usual suspects- Jurassic World, Avengers: Age of Ultron, and Fifty Shades of Grey, among the biggest films of the year, all did gangbusters business in iTunes rentals and purchases.īut iTunes has released several other Top 10 lists of the year’s most downloaded films on their platform, and it’s there that the surprises roll in-like the list of top independent movies, where last year’s best-picture Oscar nominees The Imitation Game and Birdman rule the roost alongside 2015’s sci-fi art-house phenom Ex Machina.
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